How I Think
Mental Models
Not frameworks for the sake of frameworks. These are the actual mental models I apply — with real examples from real builds. Hover each card to see the production story.
RICE Scoring
(R × I × C) / E
Reach · Impact · Confidence · Effort
RICE Scoring
At Redo, I used RICE to rank carrier workflows. FedEx scored 3.2x higher than USPS on R×I/E — that decision saved 3 weeks of mis-prioritized engineering work and accelerated our first production launch.
PR/FAQ
Amazon's methodology — write the future before building it
PR/FAQ
For CareBow, I wrote the PR/FAQ before any wireframe. "A family in Denver can now know their mother's care needs in 8 minutes" — that sentence defined every feature decision for 6 months.
Agile / Scrum
2-Week Cadence · Standups · Planning · Retros
Agile / Scrum
At Carat Industries, I ran Scrum across a 12-person XFN team. Formalized UAT and defect triage. Reduced post-deploy rework by 35%. Sprint velocity increased 22% in 90 days.
Jobs-to-Be-Done
What job is the user hiring this for?
Jobs-to-Be-Done
At IVoT, the product was a 'portfolio tracker.' JTBD reframed it: users wanted 'confidence to make the next investment move.' That insight drove a 35% adoption lift after the next sprint.
Human-in-the-Loop
First-class architectural decision, not a safety net
Human-in-the-Loop
At Redo, ambiguous claims were routed to human review with AI-generated context packets. HITL was in the PRD, not patched in after launch. That's why resolution quality went up 30% with no increase in headcount.
Agentic AI Loop
Perceive → Plan → Act → Reflect
Agentic AI Loop
At Mopshy AI, I designed multi-agent sales pipelines: Agent 1 qualifies leads, Agent 2 generates follow-ups, Agent 3 updates CRM. Supervisor agent handles exceptions. 70% of sales ops automated across 20+ SMB clients.
A/B Testing
Hypothesis → Variant → Ship
A/B Testing
At Redo, I ran structured A/B tests on claim classification prompts. Role-primed prompts with carrier context outperformed baseline by 23% on first-touch resolution — and that became our standard template.
Waterfall
Right tool for the right context
Waterfall
At Volvo Group, stakeholder sign-off gates and waterfall sequencing de-risked a 95%+ data accuracy requirement across safety-critical manufacturing. Waterfall isn't dead — it's just misapplied.
OKRs & North Star
Objective → Key Results → Features
OKRs & North Star
For CareBow: North Star = "Time from symptom report to care action." Every feature is measured against it. Features that don't move this number don't make the roadmap. Full stop.
Context over dogma. The right framework for the right problem.