Jobs-to-be-Done (JTBD)
A product framework that defines a user goal as a "job" they hire a product to do, focusing on outcomes rather than features.
Full definition
Jobs-to-be-Done (JTBD) reframes product work around user goals instead of user demographics or feature requests. The classic format: "When [situation], I want to [motivation], so I can [outcome]." JTBD forces a focus on what users are actually trying to accomplish, which is especially useful for AI products where capability is changing faster than user expectations.
Frequently asked
What is Jobs-to-be-Done?
A framework that defines what a user is trying to accomplish — the job — independent of any specific solution.
Why use JTBD for AI products?
Because AI capabilities shift quickly; framing around the user underlying goal keeps the roadmap stable as the model layer changes.