There's a human behind the PRDs. This page proves it.

The Human Behind The PRD

Life

Products are built by humans for humans. Here's what makes me a person before a product manager.

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Substitute bench strategist

Soccer

Like a PM, soccer rewards anticipation over reaction. Reading the field 3 plays ahead — that's the same muscle I use in product planning.

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Recipe as a PRD

Cooking

Every dish is a system: ingredients are features, heat is a constraint, timing is the sprint. I cook to decompress and to think laterally.

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12 countries and counting

Travelling

Every new country rewires how I think about users. Different defaults, different mental models. Travel is user research at civilizational scale.

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Offline by default

Hiking

My best product decisions come 8 miles in with no signal. The trail eliminates noise. Clarity doesn't come from more meetings — it comes from deliberate distance.

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Plot > CGI

Movies

I study narrative structure the way I study product flows. Great films and great products share one thing: every scene earns its place.

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Perpetual early adopter

Tech & AI

I've broken and built with more AI tools than I can count. Not as a hobby — as research. Understanding the seams in new technology is a product superpower.

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Noticing the quiet things

Nature

Sitting still in nature trained my observation skills more than any book. Products fail because PMs stop noticing. Nature teaches you to notice again.

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Conversations over coffee

Networking

I believe in the value of 1:1 human conversations. Every meaningful career move, every honest piece of feedback — it came from a real relationship.

Fun Facts Ticker

Things You Didn't Ask For

Lived in 3 countries before age 25Learned to cook by watching YouTube at 2amHas started a startup idea in 47 different notes appsReads the Wikipedia rabbit hole as a hobbyTried to build an app for everything at least onceCan explain LLMs using a pizza analogy — it's actually goodHas 200+ unread tabs open right nowFavorite movie: Interstellar (obviously)Once hiked 14 miles in flip flops. Would not recommend.Has a graveyard of side projects named after planetsWrites product specs in Notion. Reads them in Notion. Argues in Notion.Can make instant ramen feel like fine dining with enough spicesFirst AI project was a sentiment analyzer for restaurant reviewsPlays soccer like a PM: great strategy, slower executionUses Feynman technique to explain things at 3am to himselfBelieves the best user research happens in Uber ridesLived in 3 countries before age 25Learned to cook by watching YouTube at 2amHas started a startup idea in 47 different notes appsReads the Wikipedia rabbit hole as a hobbyTried to build an app for everything at least onceCan explain LLMs using a pizza analogy — it's actually goodHas 200+ unread tabs open right nowFavorite movie: Interstellar (obviously)Once hiked 14 miles in flip flops. Would not recommend.Has a graveyard of side projects named after planetsWrites product specs in Notion. Reads them in Notion. Argues in Notion.Can make instant ramen feel like fine dining with enough spicesFirst AI project was a sentiment analyzer for restaurant reviewsPlays soccer like a PM: great strategy, slower executionUses Feynman technique to explain things at 3am to himselfBelieves the best user research happens in Uber rides
Once hiked 14 miles in flip flops. Would not recommend.Has a graveyard of side projects named after planetsWrites product specs in Notion. Reads them in Notion. Argues in Notion.Can make instant ramen feel like fine dining with enough spicesFirst AI project was a sentiment analyzer for restaurant reviewsPlays soccer like a PM: great strategy, slower executionUses Feynman technique to explain things at 3am to himselfBelieves the best user research happens in Uber ridesLived in 3 countries before age 25Learned to cook by watching YouTube at 2amHas started a startup idea in 47 different notes appsReads the Wikipedia rabbit hole as a hobbyTried to build an app for everything at least onceCan explain LLMs using a pizza analogy — it's actually goodHas 200+ unread tabs open right nowFavorite movie: Interstellar (obviously)Once hiked 14 miles in flip flops. Would not recommend.Has a graveyard of side projects named after planetsWrites product specs in Notion. Reads them in Notion. Argues in Notion.Can make instant ramen feel like fine dining with enough spicesFirst AI project was a sentiment analyzer for restaurant reviewsPlays soccer like a PM: great strategy, slower executionUses Feynman technique to explain things at 3am to himselfBelieves the best user research happens in Uber ridesLived in 3 countries before age 25Learned to cook by watching YouTube at 2amHas started a startup idea in 47 different notes appsReads the Wikipedia rabbit hole as a hobbyTried to build an app for everything at least onceCan explain LLMs using a pizza analogy — it's actually goodHas 200+ unread tabs open right nowFavorite movie: Interstellar (obviously)

How I Operate

Leadership Principles

01
01

Build with clarity, not consensus.

Alignment is not the same as agreement. The best decisions are made by people with conviction, not committees.

02
02

The user is always in the room.

Every roadmap decision, every sprint cut, every 'not now' has a real human impact. I keep that on the table.

03
03

Slow is smooth. Smooth is fast.

Rushing without a solid PRD costs 3x more time downstream. Take the hour to define the problem right.

04
04

Bet on taste.

Data tells you what happened. Taste tells you what should happen. Develop both — but never let data replace judgment.